Pitbull - a phenomenon of promotion for major brands
Almost a year after being officially named by VISIT FLORIDA as the tourism ambassador, the famous rapper Pitbull released Sexy Beaches, the first music video that is part of the Sunshine State´s tourism promotion campaign. The video, shot entirely on the Florida beaches, was posted on the singer´s VEVO channel and in just four days was seen by over 2 million 300 thousand people on YouTube.
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