In a world first for destination marketing, the Greater Fort Lauderdale Convention & Visitors Bureau has launched the 24/7 digital TV network – “Hello Sunny TV” – to highlight its growing appeal to affluent and millennial travelers. The major initiative to deliver exciting new content and exposure for Greater Fort Lauderdale was launched on Saturday, December 3.
During the launch weekend a full-day schedule of programming including scenes from Riptide Music Festival on Fort Lauderdale beach, provided viewers behind-the-scenes access of the premier event headlined by AWOLNATION and Miike Snow on Saturday and the B-52’s and Earth, Wind & Fire on Sunday. Hello Sunny TV, or HSTV, went live with interviews from festival headliners and audience experiences to put travelers considering a vacation to Greater Fort Lauderdale into the heart of the festival within the comfort of their own devices.
Hello Sunny TV was announced by Greater Fort Lauderdale President and CEO, Stacy Ritter, at the 2017 Marketing Plan luncheon on Thursday, December 1, including the unveiling of a new advertising campaign that promises to take the brand to new heights in breathtaking and engaging ways across all mediums. Additional public relations, social media and influencer program to highlight the destination’s transformation to a landscape of eclectic food, fashion, arts, events, nightlife and entertainment will complement the ad campaign. Hello Sunny TV was developed by the CVB’s advertising agency, Starmark International.
“Being the first destination to launch an entire network of activity, not just a channel, is an indication of our confidence, and investment, in our community as the best brand ambassadors to communicate Greater Fort Lauderdale’s unique appeal through compelling content delivered in an interactive way,” said Stacy Ritter, president and CEO, Greater Fort Lauderdale Convention & Visitors Bureau.
The Hello Sunny TV network will include a LIVE weekly show planned to launch in early 2017, and will preview the upcoming week's events and activities, as well as a dining segment and spotlight on the people and personalities behind Greater Fort Lauderdale.
While the network has scheduled programming in progress with programs and live streaming webcams over the destination’s beaches throughout the day, viewers can also access a growing library of on-demand programming about Greater Fort Lauderdale within a variety of categories, including Dining, Family Fun, Nature, Fashion/Culture/Arts, Festivals, Sports & Fitness, Urban/Multicultural, LGBTQ, Nightlife, Weddings & Honeymoons, Tours & Excursions, Festivals & Events, Dive & Snorkel, and more. There are multilingual programs available in Spanish, Portuguese and Chinese.
The new Hello Sunny TV is available on desktop and mobile devices at Sunny.org/tv, smart TVs and streaming media players like Apple TV 4 and will soon be available on Roku. All live content will also be streamed through the @VisitLauderdale Facebook page.
Greater Fort Lauderdale, located in Broward County, boasts more than 34,000 lodging accommodations at a variety of hotels, luxury spa resorts, and Superior Small Lodgings reflecting a “beach chic” vibe. Visitors enjoy 23 miles of Blue Wave certified beaches, discover 300+ miles of inland waterways that run from the Intracoastal Waterway to the Everglades, dine at thousands of restaurants and eateries, get immersed in a thriving arts and culture scene and indulge in top shopping.
For more information, contact the Greater Fort Lauderdale Convention & Visitors Bureau at (800) 22-SUNNY or visit Sunny.org. Get social and engage with Greater Fort Lauderdale on social media channels including Facebook, Twitter, and Instagram: @visitlauderdale, #HelloSunny.
Photos: Courtesy Greater Fort Lauderdale Convention & Visitors Bureau