Pitbull - a phenomenon of promotion for major brands

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Pitbull - a phenomenon of promotion for major brands

Almost a year after being officially named by VISIT FLORIDA as the tourism ambassador, the famous rapper Pitbull released Sexy Beaches, the first music video that is part of the Sunshine State´s tourism promotion campaign. The video, shot entirely on the Florida beaches, was posted on the singer´s VEVO channel and in just four days was seen by over 2 million 300 thousand people on YouTube.



The unmistakable voice of the featured artist Chloe Angelides, the catchy rhythm, the suggestive lyrics, sexy girls, gorgeous views and the stamp of the brand on the sand with the hashtag #LoveFL, make this video stand apart from any typical and traditional video for destinations promotions.


Apparently, the strategy aims at social media. Another right choice of VISIT FLORIDA, since Pitbull, aka Mr. Wordwide, has an impressive national and international audience: more than 59 million 300 thousand followers on Facebook and more than 22 million 200 thousand on Twitter. Worldwide exposure of destination Florida could become really huge.


The success of Pitbull´s music videos is a great attraction for the brands that can afford alliances with talents like Pitbull. Earlier this year, Norwegian Cruise Line invited Pitbull to promote their new ship, Norwegian Escape. Since this video, called Freedom, was posted on VEVO in February 2016 and up to date, more than 10 million 300 thousand people have watched it on YouTube.

The success of the campaign was such that Norwegian Cuise Line is already announcing Pitbull's After Dark Party on the Miami-Bahamas cruise (March 10-13, 2017), with two live performances of Mr.Worldwide. More details about this cruise http://bit.ly/1mtiqbo.

Pitbull, #DALE #LoveFL


Photo: via YouTube