Interval International, a prominent worldwide provider of vacation services, has reached 500,000 fans on Facebook. This milestone makes Interval the first company in the timeshare segment to achieve the half-million mark on this important social network.
“As the largest online community, Facebook has transformed the way consumers acquire information and how companies communicate with them,” said Madeline Berges, Interval’s VP of e-commerce and digital marketing. “It’s a two-way conversation that provides a significant platform to listen to our members, engage with them, and discuss our shared passion for discovering new and exciting adventures.”
Interval’s Facebook presence has been growing steadily since its inception. The company regularly posts a variety of eye-catching images and travel tips that enhance the vacation ownership experience. Every day, fans can view stunning visuals of Interval’s vast array of exciting resort destinations and get inspired by vacation ideas.
Facebook is a key part of Interval’s growing social media mix, which includes Google+, Instagram, Pinterest, YouTube, LinkedIn and Interval Community, the company’s members-only forum. With more than 250,000 member profiles, Community is one of Interval’s most active social media channels, second only to Facebook.
“Since embarking in social media, we have added a number of platforms that have allowed us to be even more proactive with our members,” added Berges. “In addition to enhancing our customer relationships, these outlets are fundamental to identifying trends, gathering insights, and anticipating the needs of our members. We’re excited to reach this many Facebook fans, and look forward to finding new ways to inspire audiences across all our social outlets.”
Interval International operates membership programs for vacationers and provides value-added services to its developer clients worldwide. Based in Miami, Florida, the company has been a pioneer and innovator in serving the vacation ownership market since 1976. Today, Interval's exchange network comprises more than 3,000 resorts in over 80 nations. Through offices in 15 countries, Interval offers high-quality products and benefits to resort clients and about 2 million families who are enrolled in various membership programs. Interval is an operating business of ILG, Inc. (Nasdaq: ILG), a leading global provider of professionally delivered vacation experiences.
Photos and video: Interval International