2016 Florida tourism industry awards announced

During the annual Florida Governor’s Conference on Tourism, held September 7-9 at the Hilton Orlando, VISIT FLORIDA announced the 2016 Hall of Fame Honorees, as well as the Flagler Awards, Iris D. Larson Awards and the Film Florida Legend Award.  Each year, leaders in Florida tourism are chosen by a selection committee to receive these prestigious honors and awards.

 

Read more...

Florida hits all-time record high for tourism

Governor Rick Scott announced Florida set another record in tourism by welcoming the highest amount of visitors of any six months in the state’s history with 57.4 million visitors.  This record amount represents a 4.3 percent increase over the year.  In the second quarter of 2016, 27.3 million visitors came to the state, an increase of 3.1 percent over the year.

 

Read more...

Cobra's Curse awaits you at Busch Gardens Tampa Bay

Get ready to snake your way through Busch Gardens® Tampa Bay’s ultimate family roller coaster! This one-of-akind park’s newest attraction features a menacing 30,000-pound snake king icon and a 70-foot vertical lift that takes riders within inches of its 3 foot-wide eyes and 4-foot-long fangs. Guests will experience a new spin with each ride.

 

Read more...

Florida Agritourism is now at your fingertips

Commissioner of Agriculture Adam H. Putnam and VISIT FLORIDA have just announced a joint effort to highlight Florida’s growing agritourism industry by adding an agritourism feature to VISIT FLORIDA’s Attractions Finder online tool, which allows travelers to identify attractions that best fit their personal preference. Explore Hutchinson Farm Winery, Long & Scott Farms, R.F. Orchids and Rosy Tomorrows Heritage Farm.

 

Read more...

Terry Prather to lead Florida Council of Tourism Leaders

Will Seccombe, President & CEO of VISIT FLORIDA, announced last week that Terry Prather, former President of SeaWorld Orlando, was appointed to serve as the Executive Director of the Florida Council of Tourism Leaders. Terry’s first effort will be to conduct a strategic assessment that will identify areas of focus for the Council and develop a “Tourism Tomorrow Roadmap” to better align the Council with the 2020 Strategic Plan of VISIT FLORIDA.

 

Read more...

Pitbull - a phenomenon of promotion for major brands

Almost a year after being officially named by VISIT FLORIDA as the tourism ambassador, the famous rapper Pitbull released Sexy Beaches, the first music video that is part of the Sunshine State´s tourism promotion campaign. The video, shot entirely on the Florida beaches, was posted on the singer´s VEVO channel and in just four days was seen by over 2 million 300 thousand people on YouTube.

 

Read more...

Pitbull – un fenómeno de promoción para las grandes marcas

Casi un año después de ser nombrado oficialmente  por VISIT FLORIDA como el embajador turístico, el famoso rapero Pitbull lanzó Sexy Beaches, el primer video musical que forma parte de la campaña de promoción turística del Estado del Sol. El video fue publicado en el canal del cantante en VEVO y en tan solo 4 días fue visto por más de 2 millones 300 mil personas en YouTube.

 

Read more...

VISIT FLORIDA announces 2016-2017 Tourism Industry Leadership

With the start of its new fiscal year on July 1, VISIT FLORIDA – the state’s official tourism marketing corporation – ushers in new leadership to serve on its Executive Committee, Board of Directors and industry committees. Nearly 240 VISIT FLORIDA partners have been selected to represent the tourism industry for the upcoming term.

 

Read more...